Probably because he was jealous of Victoria’s Secret’s total domination of primetime television, Marc Jacobs decided to make his first ever video commercial showcasing two of his signature fragrances, Daisy and Daisy Eau So Fresh. Starring three of the brand’s most beloved muses, Sophie Srej, Frida Gustavsson, and Hannah Holman playing with oversized bottles of perfume in a meadow and reclining on horses, the spot is quirky and whimsical, but never really comes together. I mostly just feel sorry for the models, that they have to lug around these giant, seemingly heavy bottles of fragrance when they could just be frolicking unencumbered.
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